The issue is www or non www doesn't matter which, but one and one should be chosen and used. The other is generally redirected to the chosen variation for the purpose of proper Domain canonicalization. I have a decent guide to Server Side SEO and URL Canonicalization, in my Blog.
If the www and non www, are not set up correctly search engines will consider it duplicate spam...as you are effectively using both URLs to access the Internet. The same is true for directory indexes, the Domain address and the page address can be a duplicate spam also if not standardized properly. For example www. a domain .com and www. a domain .com/ index.html will present 2 duplicate pages is a default is not set properly.
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Melanie
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