Hello Bob,
I'm a tech person/webmaster/salesperson and I'm starting to look more and more at the web side of life. So I thought that giving/getting reviews would be good for me as well.
Here it is:
I started this review by acting like a customer, going to your site and browsing for things that I might need.
Now, personally I hate flash, but your little slideshow is pretty good, and as you state in the request, pretty small, and the site loads really quick.
A quick google of your site name brings you up in the top three which is good, but one of the google links that you have is for the PA Business Connection, which lists the site url, and the primary phone number, but doesn't list email or fax contact.
The insiderpages listing does a good thumbnail job of promotion.
Esthetics:
Too green, or at least too green in the wrong green? I would do two things at the top of the banner.
* One, blend and fit the banner graphic to the header bar green bar so that it does not have the feel of being just dropped onto the page.
* Second, use the color of the light green leaf graphics and either fade or blend (Gradient) that green into the background of the main page.
Highlighted text. I like the highlighted test for email, and quote and your sitename, but I'd nuke the highlighting on the update date text, just because it draws the eye to a spot you don't really care about in your central message.
Name Recognition:
I understand the use of a catchy phrase, but be consistent in the use of your name. Banner name is TechnoCure Electronic Services, Main Page content uses, TechnoCure, and TechnoCure Electronics. You need to decide, and then be consistent throughout the site. This is a branding issue, and you should try to make sure that all your promotional materials are consistent with your goal.
I don't like the Welcome statement. Sorry but it makes you look like a hobbiest, and I'd not entrust my stuff or decisions to someone who admits to being a hobbiest.
Welcome statements are intended to draw the customer to a decision about your services. So you want them to recognize that you are the expert in fields that they are not. You should work a statement up to tell your potential customers that you have experience in your 5 core services, but you are selling services, therefore you are a professional grade service provider in those 5 areas. You need to tell your customers that your original hobby interests led you to become a professional grade service provider, (to use the comforting fact that you can talk to them in the language that they will understand) but your services are for hire and are professional. This will help set your rates for services at realistic (profitable) levels.
On to the next section.
Content: Your content is good, you are telling people what they might need to know if they knew what they needed to know. I'd use a linked page for more technical details, and stick with the simple sales pitch and then link to the quote page. A 'more details' or just 'more' link can be use to fill in details like what kinds of systems you are expert with, OS's, etc. I'd like some extra white space for the content as well, to break it up into more readable blocks.
In the home theater section, you make a primary mistake. You tell people what not to do, and criticize competitors at the same time. Reverse the thinking process for them, tell your potential customers that you can provide a one stop service with detailed product comparisons to major retailers, and then, once you have the customer in hand show them on paper and in your quotes why shopping the competitors is not a good move for them.
Vary where you put the quote link. The rule is that if you don't ask, you don't get, so Ask! If you force people's eyes to read/scan through to find the quote link, they might miss it. Yes, I know it's right there on the left side, but non-technical people sometimes miss that. (Of course, I wrote that and then clicked on the next header and there the quote link was, right at the top. DOH!) I'd still put it in more places across site.
Final Grading. (not based on individual grades below)6.5
* Appearance Colors, Fonts, Graphics, Logos, Layout, Backgrounds. 6.0
* Functionality Navigation, Links, Load Time, Bugs. 7.7
* Overall & Content Purpose of site, and Does appearance and purpose of site match. 7.0
* Technical Typos, Wording, Grammar. 7.9
A good site, some few jarring esthetics, and some room for improvement, but easily fixed and worth doing.
I'd like to see you do some SEO with this to promote the people and products you use, but that's just me. :-)
Lloyd, from
2synapses@2synapses.com
