Thanks for your observations.
I did have a story of how ebook88 got its name at the back of the site. Actually, I was also working on another site called music88 (a recorder resources) site simultaneously, and the "88" represents the 88 keys of the piano keyboard. At that time, I completed writing an ebook called "Teaching Sopranino Recorder" and decided that an ebook site would be good, so this site came about - and took on the name ebook88 (actually meant to be a tiny site to showcase my sopranino ebook .... but it grew and grewout of control!)
The logo was designed new - and the keyboard was a pic. of my laptop keyboard. 
This main site was laid out using Netscape composer and handcoded - it's not template based. In fact, before this makeover, it was a very inconsistent site.
However, the directory is redone using a content management software for ease of updating.
About the cells on the top, I have erased most of the stuff there. I'm actually priming up my site to accept advertisements.
Try these keywords in Google "buy ebook device", "submit ebooks" "college ebooks" "kids ebooks" etc. They are all ranked very high up on Google. This is one of the more successful sites I have and I'm quite careful in changing anything so as not to affect Googles ranking.
Shenz
www.ebook88.com
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