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I dont think the ad placement is that great, maybe blend it with the actual forum.
When I first come here, I have no clue as to what it's about, but considering you'll be getting mostly organic hits, it should not be a problem. But to help out users who aren't seraching for heroes and who just stumbled on your site, maybe help them out with the heroes logo and a call to action that gives some info. on what it's about.
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