i think u need to add some space between the headline and the text, and also make the headers font bigger then the text itself is a little hard to distinguish between them...
Are you using exchanges in any of those ads or just straight ads? In my experience, a 3:! ratio may still be better than trying to get people to click through until you have sustainable levels. I'm busting my rump right now trying to pass 20,000 uniques this month without spending a dime, but I have to tell you I've spent a lot of time doing it.
What else are you doing to market that, if I may ask? Just that you're in a saturated field.
