To be honest, I wanted to exit the page soon as it loaded. The ads at the top make it look bad and I would work on making it have some life. Work on the colors as well. You have more ads than you do content.
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The concept of your website is quite interesting. It's an original idea and I like the idea of lemons as your main logo. The page lacks a bit in terms of design though. The centre part of the page is very white! The select state utility is not showing properly for me. I am using Google Chrome though... I just tried it with IE and it's showing properly. Maybe you should check with Firefox as well as Chrome and FF are slowly taking over some of the web browsing market.
I have to admit that the content is particularly interesting and refreshing! If you can fix the design, I think this could become a hit!