|
as a landing page, i don't feel it works. let me write out my thoughts.
a landing page should be as clear and concise as possible, with a clear call to action. upon first glance, i see 3 offers, however, they're laid out in a way such that they're not really comparing with one another. in other words, it doesn't look like 3 offers for your viewers to choose from. in addition, you have another "subscribe" button at the very bottom. this raises confusion as i would think each "heart" is a button you click on to select the offer. if they're not, then the different offer descriptions should not be on this page as the purpose for this page has changed - to get them to click on the large "subscribe" button below, rather than the individual offers. if this is the case, you need to make good points why your viewers should subscribe to your site. only after they've clicked on "subscribe" do you go and describe the different packages you offer.
your main call to action header has to be much bigger and a bit more creative, rather than just "start dating now... select your payment plan."
i'm not sure why you have this paragraph of text at the very top below the header image. your main call to action phrase should go here and dictate the most attention, not this paragraph of text. overall, i feel you have too much text on this landing page for anyone to read through it and convert. try to use bullets as much as possible rather than paragraphs.
i feel you could utilize the photo in a better way. any pictures and photos used on a landing page should enhance the page and serve a purpose towards getting the viewer to click through. it's not just for decorative purposes. with that said, i feel your picture is taking up too much attention from your offers. somehow design it so the photo is integrated rather than clear sections - header, left, right, footer, etc.
a landing page is a completely different beast than a website. it's sole purpose is to get your viewers to click and convert. think about the positioning and layout of your content above anything else because that has the most impact upon your viewers clicking through. also, sleep on it and re-look at it the next day and ask yourself, would you click on it?
|
