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lol, i never said i wanted to design your site and i certainly do not view anyone on this review forum "potential customers." i come here to this forum to offer my insight on websites. if i do not like your site, then i'm going to say so. i'm not going to pick out things i like and give ideas on how to improve them because everything negative about the site will still weigh it down. i'm going to speak my mind because that's something most people here in the review forum is unable to do. am i also forced to find something i like about your site when there is nothing i like? i come here on my free time to give people feedback and most of the time, that is by pointing out the negative.
regarding your website, i apologize if i was harsh but it's what i truly believe. i don't feel any feedback will help your website. my advice is for you to find a professional to design it. also, a common misconception about any industry is to follow the most successful player and see what they do. sure that may work, but you're not seeing the bigger picture. a certain company may be #1 because they're doing the best in it's particular industry; however, that doesn't mean its website is the best it can be. there's a difference. focus should be place instead on large e-tailer, e-commerce websites across the board and measure your site to theirs, not the most successful website in your particular industry.
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