There are some things I like and don't like about the site.
It looks a little cookie cutter to me - site froma box sort of thing. The copyright is 2007 so I would wonder if anyone is keeping up with updating or if it is stagnant. I also would change the rollover effect on the navigation to change the color of the text link, not blink white the whole box on rollover.
On the upside I like the graphics you are using and the tags look good in the headers.
I would also likely add something like an order or pricing page even if it doesn't list specific information other than to contact you, when I am interested in a product that is kind of what I will look for.
I like the design, nice and clean and all the information is easily accessible. There is a bit of a formatting problem using google chrome - with text on the home page running out of the boxes (integral effluent pump and high level alarm boxes) but other than that I think it's a great design.
Pretty nice site and design.
I think if this device mounted under ground, may be you should on flash baner move this tank not from down to up, vice versa. Could you redraw this flash, becouse it's look not naturally.
It's a good designed simple site. I think the breadcrumbs don't functions well. For example: Home>Extras. I can press Extras but can't press Home. I think it should be vice versa.
colors are nice. very cheery. one thing i would change is your navigation. the actual click-able part to reach another page is the actual text itself. it should be the entire rectangular box.
Its a good design for a company site. I would disregard the "cookie cutter" comment. ALL websites are cookie cutter by definition. There is only so many things you can do within the square screen of a monitor. Show me a site thats not cookie cutter and i will find you a site that is similar...therefore...cookie cutter right? Its the content and usability of the site that is important. Regarding the domain name comment...the domain name is perfect for what it is and how it would be advertised. Good use of keywords. Nice job.
