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PLEASE Review ... $16,000 invested :P
Old 05-07-2009, 11:18 PM PLEASE Review ... $16,000 invested ...HELP!
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www.empirecontractor.com

Please give me the brutal feedback I am not happy with many aspects of the site as its been live now for a little while and need feedback and suggestions for the design firm that created it.

THANKS SO MUCH IN ADVANCE FOR TAKING TIME I APPRECIATE IT !!!
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- Custom Kitchens

Last edited by EmpireKitchen; 05-07-2009 at 11:30 PM..
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Old 05-08-2009, 01:05 AM Re: PLEASE Review ... $16,000 invested :P
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bit black

text is too small, and when resixed it breaks out of its containers and is unreadable

no real headings (h1, h2) etc

logo is jpeg and should be gif or png8

the 'ask our experts' clashes with the rest of the colour scheme


it's quite quick and smooth

the flash is nice
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Old 05-08-2009, 03:09 AM Re: PLEASE Review ... $16,000 invested :P
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Since your looking for suggestions on the design I will not go into my opinion of the price.

I see a lot of issues with the general markup of the website; there is a lot of in-line JavaScript which is never good, the XHTML structure also lacks coherency (not to mention is horribly fails validation http://validator.w3.org/check?uri=http%3A%2F%2Fwww.empirecontractor.com%2F &charset=(detect+automatically)&doctype=Inline&gro up=0).

One of the first things I would do is clean up the XHTML and move the JavaScript to an external file and use a framework like JQuery or MooTools.

The general design shows promise but there is a lot I would do differently. First of all its not very clear what exactly you do at first glance, which is a problem considering most web visitors don't give a site much longer than 10-15 seconds before moving on. I would switch out the current fading images on the home page with images that have copy that describes what you do and why your the best (you could also have hidden content that matches the JPEG content in the markup for SEO - or you could overlay the text onto a background image). I would also fix the typography, its very small and it doesn't look very good at all.

It seems your website is on a CMS from the URL. I would implement some URI routing on your site so the URLs are not "/view4.php?id=141" but rather "/kitchen-remodeling-services.html". That would help a lot with search engines and the URLs would have more meaning to your prospects.

There are some other things I would mention regarding content orginization and SEO but its 3AM and I've got a presentation tomorrow at 9AM... the items listed above would be a good start for sure. Let us know how it goes from here.
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Last edited by ritetek; 05-08-2009 at 03:12 AM..
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Old 05-08-2009, 03:42 AM Re: PLEASE Review ... $16,000 invested :P
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To follow the numbered rating system in the sticky I'd give this site a 3.0.
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Old 05-08-2009, 05:14 AM Re: PLEASE Review ... $16,000 invested :P
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Key problem for me is that it's a labyrinth.

I don't know where to go. I don't see any organization here. Curtains of drop-down menus... far too many.

There is a section renovations before/after. This should be important. But I don't see a side-by-side before/after.

You expressly wanted a real critique, probably to get some facts written down before dealing with the design company who did the site.

Out of these reasons it doesn't look inviting to me.

I'd try to apply the basics of rhetoric here: who's your audience, what's their level of knowledge, and what are they interested most when they come.

So, I'd suggest planning the site navigation around those questions a visitor may have. Does he want a new bath or a new kitchen.

Kitchen.

So I click on kitchen. Then I see: renovations before/after or renovation services. So I'd go first to before/after to see what you've done, would then go back and click on your services.

Good design in anything shows you right away how to use something or where to go to get a certain info.

Example: you don't need a manual to operate an iPod. It's quite clear how it works.

I personally don't like drop-down menus, so I'm probably biased on this.

Hope that this helps. Good luck with your project!

PS: you have links to different versions of your website. The link on top looks best, but still has the problems described.

Last edited by World; 05-08-2009 at 05:17 AM..
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Old 05-08-2009, 05:22 AM Re: PLEASE Review ... $16,000 invested :P
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World did a great job summarizing the usability and design issues; I couldn't agree more.

I'll go ahead and say this: the site as it is isn't worth $1,600 let alone $16,000.
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Old 05-08-2009, 07:09 PM Re: PLEASE Review ... $16,000 invested ...HELP!
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according to http://www.websitevaluecalculator.net the website value
Net Worth $1,409 USD
Daily Pageviews 600
Daily Visitors 293
Daily Ads Revenue $1.93 USD

i think this should help you.


Quote:
Originally Posted by EmpireKitchen View Post
www.empirecontractor.com

Please give me the brutal feedback I am not happy with many aspects of the site as its been live now for a little while and need feedback and suggestions for the design firm that created it.

THANKS SO MUCH IN ADVANCE FOR TAKING TIME I APPRECIATE IT !!!
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Old 05-09-2009, 04:00 PM Re: PLEASE Review ... $16,000 invested :P
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One thing I don't care for is. When the mouse hovers overs the products, the picture vanishes. I should be able to view the product and read about it at the same time. It makes me want to not read it.
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Old 05-09-2009, 04:13 PM Re: PLEASE Review ... $16,000 invested :P
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Did you ACTUALLY spent $16.000 on getting your companys website built?. Man, for that price I would have spent $250 on a non-freakin-annoyin-flash web design, and $15.750 on renewing your out of fashion kitchen catalogue. But it's your pasta.
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Old 05-11-2009, 06:31 AM Re: PLEASE Review ... $16,000 invested :P
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I do not know on which things you have spent $16000. As $16000 on a design is very huge price. Believe me price of this website will not be more than $1000

Seems to me that you have done a deal with robbers or vampires.
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Old 05-12-2009, 10:39 PM Re: PLEASE Review ... $16,000 invested :P
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I would add a big fat slogan to announce what you are trying to show in those slow photo refreshes. Something like "from dream to reality" "from design to devine"

And the top buttons could be smaller and the side title text a little larger.
The top buttons could be white text, black background and a gray outline (thats obviously where all your money went - behind those buttons).

The inside is GREAT.
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