Posts: 107
Name: Roy Dixon
Location: Iowa, same as Kirk
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Rob,
I would leave the intro the way it is... It's really good. I like the fact that you can skip it or play it without sound. It's very graphic, colorful and fluid. Basically, I think it's just about perfect (at least visually) as an intro for a design site.
The intro promises "Vivid Visuals, Unique Graphics and Creative Concepts". When I enter the site, that's what I expect to see. The intro builds excitement, but the site doesn't deliver.
Looking at some of the samples in your portfolio, I believe you have the ability to give the viewer what they expect.
With a few simple changes, I think the basic look and feel of your site can be greatly improved.
Assuming that most people will watch the intro, I think there should be some continuity when they enter the site. Use the same colors. I would get rid of the gray background and replace it with the gold from the intro... maybe use a gradient that fades to black toward the bottom of the page.
Your logo needs to be bigger, but lose the overused "reflection" beneath it. Get rid of that graphic to the right of the logo. It's overpowering, clunky and looks kind of like it was made by a first year graphic design student. You are better than that, Rob. I can see it in your other designs.
I would like to see you replace the header completely. Why not use a flash object and carry the theme from the intro right onto the site. Use some of that movement and sparkle... but tone it down so it isn't distracting. Keep the logo static, of course, and a bit larger. This alone will change the whole first impression of the site.
There is way too much gray. As a design site, you need some "pop".
The navigation is bulky and over sized. You don't need those big rectangles. Try simple text links. If you are going to use that mouse-over effect, then use the same color of orange that you have in the logo.
If you are going to use a photo to introduce yourself, then use a good one. Black and white photos are good for certain types of pages, but not this one. You need to be thinking about the creative use of color and design. Don't just slap a picture on there.
Move the "What is this Twitter" box to the bottom of the page or, better yet, get rid of it. The site needs to be about you. Place your newsletter sign-up there instead.
I think you are "over writing" your content. Using phrases like "Our Entity" isn't necessary. Write as though you are talking to someone.
Instead of "We would like to warmly welcome you to rlk designs", why not simply say "Welcome to rlk designs"
Your opening paragraph reads - "Our entity is a small graphics business team specializing in V.I./brand identity, based near Beijing, China. We have worked with many clients from all over the world including India, Germany, China, UK and North America."
It could be much easier to understand if it read something like:
"Our graphics design team is composed of a small group of specialists. Organizations from across the globe have chosen rlk designs to help them with their brand identity and graphics needs."
Choose a font for your content and stick with it. There isn't enough difference between MS San Serif and Georgia to justify changing back and forth. (IMO)
Next... "Do You Got What It Takes?"
ummm.... how about "Do you have what it takes?"
By the way... why is that there? You should replace that section and bring samples of your work to the home page. Why would you use your premium content area to show others how to do your job?
You have some good things here, Rob. I think continuity will make the biggest impact.
Good Luck!
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