Definitely needs the price and "buy" buttons moving up to just under the end of your product review - This will up sales. On the individual sales pages it's currently right at the bottom below a whole host of images and ads, to start with I didn't think they were for sale as the sales button was so far down the page. I'd also be tempted to put the price and a "buy" button either just under the picture of the helicopter being reviewed.
You need to make it easy for people to actually buy the product
Hope this helps - Great site by the way!
