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You should be thinking about what you want your visitor to do
- your "Conversion Goal"- and work backwards from there.
Along the way you need to consider the AIDA principals.
Attention: Make the site is interesting enough to hold the visitors attention
Interest: Stimulate the visitors interest in what you are selling. Answer the key checklist questions they are likely to have when visiting the site.
Desire: Appeal to the emotional animal! Images of happy people doing happy things. Use emotional adjectives to describe your products.
Action: Show them how to hand over their money, or sign up or download or do whatever it is you want for your final objective.
Just sticking random content without some kind of plan is not going to work.
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