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My eye wandered a bit on the site. I wasnt sure what was the most important thing for me to see or look at. Perhaps finding a way to have a central area or highlighted area that draws a customers eye to the most important section. I mighy move contractor login off the main page. The aesthetics are decent. Not mind blowing but not too bad either. I would guess this is the look you are going for since your audience is not the high tech crowd but average homeowners.
I would perhaps move the find a contractor thing to the far left with the browse products part directly beside it. The have the featured contractor below the find a contractor box. and I would get rid of all of the become a contractor, login stuff to seperate pages. You want this designed for the customer first I would think.
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