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Nice job on the design. It's very clean.
It's obvious your goal isn't to sell from the site. As it stands, you are going to make your money by educating your customer further up the sales funnel. But to improve your business, I would either go all in with a real e-commerce store or remove any resemblance of an e-commerce store from the site. The site really feels like you're trying to balance between a site built to inform and a site built to sell.
For a site built to inform.. If it's going to work you have to establish yourself as a dirt bike authority by providing lots of high quality free information. Hit them with the sales promotion later. Once they know you know what you're talking about, they will be much more likely to jump on the products of your affiliates at your recommendation.
For a site built to sell.. You still have to inform the customer and become the dirtbike authority but the navigation of the site is built to suit those looking to buy rather than those looking for info.
The way it is now you really don't have a strong front in either area. It's almost impossible to operate a business that way. My preference would be to build the informative site and set yourself up as a dirt bike guru. Build a ravenous following of dirt bike enthusiasts and make a little coin as you refer them to your favorite products. Then later you can start a seperate website to sell from and start directing all your traffic there instead of to affiliates.
Just my .02. Good luck.
Josh
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