That is only one keyword, and the competition is not easy, just look up the competitors yourself.
If you're going to beat let's say "menkind.co.uk", you'd need a content based site built around the theme of gifts to men, with something interesting to read before start talking about sales.
I'd use some categories to let people browse the site instead of just listing endlessly.
But do your homework to begin with. The demand is reasonable, there is a market. But how is the supply. And are there many related keywords also with good demands.
Like this page for example: Cooper Cooler Rapid Beverage Chiller
Is that actually a keyword that people look for?
Try to find 10-20 keywords related to the theme with good demand and you'll have yourself a concept for a site that could be nice 
The main problem with your current site is that you most likely won't get much traffic from the search engines. And when I click on a link called "101 things every man should know how to do", then I'd like to end up on a page reading about 101 things every man should know how to to, not being redirected to Amazon to buy some book about it. That's value u know. You need to provide some kind of value too before you can start selling. |
-for-men.com ) on yahoo and once it's indexed within a week I'll be on the first page.
