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Looks kind of plain to me. There really isn't anything that made me go beyond the first page.
The "About Us" page just has a map...should be details about the store..
Those Google Ads...I hope they aren't your ads on a clients website..
As a person who fishes & kayaks that frequently uses a store like this, I personally wouldn't visit this place solely based on finding their site on the internet.
To me, the site looks like it was designed in the 90's, unfortunately.
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