Well i can afford it because of a numerous of ways
1) i own a lot of other bigger sites.
2) i sticky a lot of my referal guides with referal information
3) when it gets bigger the layout and look will be remade, to add sponsored adverts etc...
4) i will sell links and lots more through the site.
I know its ugly at the minute but that wont be for long.
And for those that say how can i afford it ?
Well lets just say if one post is 0.02 with it being a nice PR rank and spider index friendly im sure i will get a higher profit in the long run.
Its an investment so all investments cost money 
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