Michele:
First, sorry for my bad english
I did the 15 seconds test..
First text I saw is: What do YOU Sell? Want to Sell More?
(My opinion: It's not what that should be emphized)
Then I told myself: I missed something or what?... so I've look at the top expecting to see what its all about...
Then my eyes went directly to your EMPTY blue area
I havent seen at all the text: ( The Tell a Friend Tool for Your Web Site ) ... Reason why : no other text on your page starts/is aligned like this sentence.
The 'demo' and 'Try now' button had no interest to me since I don't even know what I should try...
I finally understood the idea of the site with the text : Let Your Visitors Recommend Your Web Site Get Your Empowered Tell a Friend Tool Now ... at the BUTTOM of your page...
Your list of benefits have good ideas but it should be worded better with common terms/ KEYWORDS
Your empty blue spot is IMPORTANT, use it to write something like THE FREE TELL-A-FRIEND TOOL THAT PAYS
make it Flashy and use a smilly or small picture just before the sentence to catch surfer attention
Hope it helps, good luck !
