3 hours to bake a cake, eh? I'm a rotten baker, but even I'm not THAT bad.
Seriously, I'm not sure I get what this is supposed to be or do. From your writeup (and the line "I used it to create itself"), I thought it was yet another piece of content management software already filling up the buyer's flea market that is the CMS landscape.
Clearly, having watched the tutorial, it's not. But I'm left wondering: what the hell is it supposed to be, and why is it of benefit to me? All I can gather is that it's some form of planner that generates a PDF and remembers past plans to try and suggest future plans and courses of action. It simply doesn't sell.
It LOOKS nice, in a simple sort of way. But your marketing message is rather vague. You gotta whack people over the head with your marketing message, beat it into them, make sure they clearly understand, and then repeat the process 10 times because some people STILL won't get it the first time.
The site itself, as I said, looks pretty nice. I'm not sure if you want to use a butterfly for your logo, given that other organization from Washington State that does the same thing. I can't remember the name of it though...it's pretty small. Some would even say it's..."micro".
You just need to explain your concept better, that's all.
Also, on the one video tutorial (the first one), the form fields overlapped the playback bar on the bottom. Looked kinda weird.