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The overall look is good, so is navigation in my opinion. But you should highlight more on the lifetime warranty theme, it doesn't really say that on your site, does it?
"When a lifetime isn't enough..." sounds like you are selling luxury funeral services, and it's also too vague. Why not just say it straight: "Buy product with a lifetime warranty", or something similar.
I would also recommend you to rethink about the header image. It's ok, but by hiring a good designer you would get much better header image with just a few bucks.
While these might sound like I'm missing the point I'm not, the header of your website is something that the visitor sees first. It's all about making a good first impression, if your header image doesn't look good you'll have a lot of problems in trying to sell anything.
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