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Sometimes when there is alot of info in each page it can be confusing but i dont think this is the case on your site- its very well thought out and its easy to navigate, i always knew where i was and where i wanted to go. Good warm colours red and yellow go well together, the overall look i think is good.
At top right you have Login and Sign Up buttons but they appear not the same size on my computer.
You offer the option of ordering without openning an account, this is what i did, but the order form only covered half the page very crampt- but i have to say that my computer has always had problems with order forms (topsy turvy) so it may work fine on other machines, but maybe check this. But I think its my computer.
Bottom line, very professional site, alot of info on each page but because of the design its not overpowering, I'd say your going to make a few quid!
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