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assuming you have full traffic and revenue stats. don't allow your buyers to doubt the value of your site. be as honest as possible.
start the bidding at $200-250 (1 month revenue).
first:
the site doesn't look like it's making 2500/year. honestly, it looks like an empty cheap template.
second:
you have missing pages, error pages. that's a big negative!
third:
if you could, show some sites hosted by your mga-networks. you're not just hosting, design too right? it includes design so post up the portfolio of the site.
fourth:
will anything change after the new owner take over? will the employees stay? how many clients are returning? hosting and design clients. how much are you making from adsense? that's also important.
basically, break down everything and make it easy for the buyer to see and understand that your site does generate the stated yearly revenues and that it's consistent and will not drop drastically after the new owner take over.
like i said, be completely honest. ask them if you're missing anything at all. answer pms and bids quickly. update the auction regularly. you do not have to set an end date for the auction.
list it at $200-250
bid increment is $100
bin at $2000-2500
no end date. if they're bidding, let them bid. if the bidding slows down and it's close to your price range, then set an end update to get another 100-200 in case someone wants to come in at the last moment to take the site. that's what an end date should be used for.
if bidding is slowing down and the price is not right, negotiate with the people that have pmed you. get it close to your price range. but, don't approach them. let them come to you. don't look desperate. if the bidding stops at a cheap price, people will contact you to offer something close to your bin. to get more bids, update your sale thread regularly to get more attention. you don't have to all questions in the same post. save some answers to bump your thread up to the top.
**this is all if your revenue is legit
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