On Halloween, the portal company launched Yahoo Autos Custom, a beta site focused on car enthusiasts and their automobiles.
Yahoo has had an Autos site for a while, where it helps users find more information on buying new cars. The real profitable market has been in aftermarket customization, where people spend thousands of dollars tricking out their rides.
To tap that market, Yahoo launched its Autos Custom site. Members of the Yahoo team working on Autos Custom posted about the site on the Yahoo Search Blog:
If you've ever wanted to know how to fit twenty inch rims on your Honda, give your Charger a sick paint job or restore your '69 Porsche, check it out. See what others have done to their cars, connect with them, brag about what you've done, or just window shop.
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